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来自:山东天诺新能源有限公司 发布日期:2018-3-26
核心提示:“2007年度美的空气能销售额突破2亿元,2017年度美的在空气能行业率先突破20亿元大关(设备销售额,非工程额。下同),2018年美的空气能要实现整体40%以上的增长。

“2007年度美的空气能销售额突破2亿元,2017年度美的在空气能行业率先突破20亿元大关(设备销售额,非工程额。下同),2018年美的空气能要实现整体40%以上的增长。”在接受本刊笔者采访时,美的集团中央空调事业部国内营销公司热泵销售总监张学林还透露了美的今年的“小目标”——率先突破30亿的门槛。


一、采暖市场:销售额突破10亿

澳门足彩 CONGQUNIANKAISHI,JIEZHUBEIJING“MEIGAIDIAN”DEDONGFENG,KONGQIYUANREBENGCAINUANSHEBEISHOUCIZAIHUABEIDIQUDAMIANJIANZHUANG,SUIHOUBIANZHANXIANRUCHUNCAOYIBANDESHENGMINGLI,ZAIBEIFANGDIQUBIANDISHENGZHANG。JINNIAN,BEIJING“MEIGAIDIAN”GUIMOZAISHANGCENGLOU,LINGWAITIANJIN、SHANXI、HEBEIYEKAISHIFALI,SHANDONG、HENAN、GANSUDENGDIDE“MEIGAIDIAN”YECHULUTOUJIAO,KONGQIYUANREBENGCAINUANZHENZHENGZUODAOLEZAIBEIFANGDIQUJIAYUHUXIAO。

当今年“煤改电”落下帷幕,美的毫无例外的再次成为行业最大的赢家,在所有参与煤改电的企业中,中标率无出其右。不仅北京“煤改电”拿下了海淀、通州、房山、怀柔、昌平、平谷、顺义、密云、大兴9个区县的项目,在天津、山西、河北等省市“煤改电”中也硕果累累。据介绍,美的今年北方 “煤改电”总安装量超过了7万台(套),同比增长250%。


BEIFANGGEDIHUANBAOYALIXIABUZHISHIHUSHI“MEIGAIDIAN”DEYIZHIDUXIU,SHANGYE“MEIGAIDIAN”HEJIZHONGGONGNUANLINGYUCHENGLEXINGYELINGYIGEBAOFADIAN,ERQIEZENGZHANGSUDUYOUGUOZHIERWUBUJI。ZAIJINGJINJIJIZHOUBIANDIQU,CONGJIQIANPINGMIDAOJIWANPINGMI,SHENZHIJISHIWAN、SHANGBAIWANPINGMIDEXIANGMU,RUYUHOUCHUNSUNBANKUAISUJUEQI,BINGXIANGZHOUBIANDEXIBEI、DONGBEIKUAISUFUSHE。

项目的运作模式也更加多样化,根据不同项目特点,BOT、EMC、PPP等方式灵活运用,解决方案层出不穷。2017年,美的商业“煤改电”和集中供暖的面积超过了300万平米,增长幅度超过600%。



独家专访文字实录

澳门足彩 MEIDEJITUANZHONGYANGKONGDIAOSHIYEBUGUONEIYINGXIAOGONGSIREBENGXIAOSHOUZONGJIAN_ZHANGXUELIN


问:能否介绍下美的今年"煤改电"的情况?比如说总的安装量、销售额等,另外这些项目分别集中在哪些区域?同比去年增长情况如何

ZHANGXUELIN:MEIDEJINNIAN“MEIGAIDIAN”DEZONGANZHUANGLIANGCHAOGUO7WANTAI(TAO),ZHUYAOJIZHONGZAIBEIJING、TIANJIN、SHANXI、HEBEI、SHANDONG、LIAONING,LINGWAIHAIYOUXINJIANG、GANSUDENGXIBUDIQU,QIZHONGBEIJING、TIANJINDENGQUYUZHANBICHAOGUOLE85%,ZHUYAOSHIYINJINGJINJIJIZHOUBIANDIQUHUANBAOLIDUGENGDA,GAIZAODEJINCHENGYEGENGKUAI。HE2016NIANXIANGBI,2017NIAN“MEIGAIDIAN”ZHAOBIAOTAOSHUGENGDUO、FUGAIFANWEIGENGGUANG,MEIDEANZHUANGTAOSHUTONGBIZENGZHANGCHAOGUO250%,XIAOSHOUEZENGFUCHAOGUO300%(JINNIANSHANGYONGLINGYUDE“MEIGAIDIAN”DEXIANGMUZENGDUO,DANTAIJINEGENGDA)。

GENJUWOMENDUIJINNIANGEDI“MEIGAIDIAN”ZHONGBIAOQINGKUANG,HAIYOUXIANGMUANZHUANGLIANGDEXIANGXILEJIEHETONGJI,MEIDEJIXUBAOCHILEQUNIANDEYOUSHI,BUJINZHONGBIAOLVXINGYEDIYI、XIAOSHOUEYEWENJUXINGYEDIYI。 

问:除户式“煤改电”外,今年商业“煤改电”和集中供暖的面积有多少?增长情况如何?和户式采暖相比比重如何?主要市场在哪

ZHANGXUELIN:JINNIANSHANGYONG“MEIGAIDIAN”HEJIZHONGGONGREDEMIANJICHAOGUO300WANPINGFANG,ZENGZHANGFUDUCHAOGUOLE600%,CHUJINGJINJIDIQUWAI,WAIYANDEQUYUGENGGUANG、XIANGMUGENGJIAFENSAN。JINNIANMEIDEREBENGCAINUANSHICHANGDESHEBEIXIAOSHOUEZAI10YUEFENSHIYIJINGTUPOLE10GEYI,QIZHONGHUSHIHESHANGYONGDEBILIYUEWEI6:1。

YUJISHANGYONG“MEIGAIDIAN”HUISHISHICHANGJIEXIALAIDEYIGEBAOFADIAN,YINWEIBEIFANG“MEIGAIQINGJIENENGYUAN”BUJINJINJUXIANYUZHENGFUTONGGUOBUTIEFANGSHITUIDONGDENONGCUNJIATINGZHUHUMEIGUOLUGAIZAO,HAISHEJIDAOZHONGDUODEGONGGONGJIANZHUJISHANGYELINGYU。ZAIBEIFANGHANLENGDIQUHEYANHANDIQU,ZHIYAOYOUJIANZHU,JIUYOUGONGNUAN。CHENGSHISHIZHENGJIZHONGGONGNUANZHIWAI,CUNZAIDALIANGDEPOQIEXUYAOJINXINGGONGNUANGAIZAODEJIANZHU。ZHEIXIELINGYUDEGONGNUANGAIZAO,REBENGDESHICHANGJIHUIHEFAHUIKONGJIANHUIHENDA。

问:美的今年在北方有哪些大型样板项目?能否简单介绍一下

ZHANGXUELIN:JIAYONGMEIGAIDIANXIANGMU,ZHONGBIAOQINGKUANGMEITIDOUYOUPILU,BUZAICIZHUISHU。SHANGYONG“MEIGAIDIAN”FANGMIAN,ZHONGBIAOFUGAIDEXINGYE、LINGYUYEHENDUO,ZHONGBIAOJINEXIAODAOJIBAIWAN,DADAOGUOYIDEDOUYOU。ZHENGFUZUZHIZHAOBIAODESHANGYONGMEIGAIDIANXIANGMUZHONGBIJIAOYOUDAIBIAOXINGDEYOUTIANJINSHIWUQINGQUJIGUANSHIYEDANWEIRANMEISHESHIZHILIGAIZAOXIANGMU,26WANPINGMIGONGJIANGAIZAO;SHANXISHENGXIANGFEN、FENXIXIAN22WANPINGMIDEGONGJIANGAIZAODENG。

问:今年北方煤改清洁能源的整体形势来看,“煤改气”还是更多一些,但今年“煤改气”的争议比较大,失败的原因您如何看?2018年煤改清洁能源市场形势会如何

ZHANGXUELIN:BUGUANMEIGAIDIANHAISHIMEIGAIQI,DOUSHIYIGEHENPANGDADEXITONGGONGCHENG,RENHEYIGEHUOJIGEHUANJIETONGCHOUTUOWEIDOUHUIDAILAIBIJIAOYANZHONGDEJIEGUO,SHENZHICHUXIANFUMIANYINGXIANG。“MEIGAIQI”WENTICONGXINGYEMEITIDAOZHONGYANGGUANMEIDOUYOUDALIANGBAODAO,QIZHONGYOUBUSHAOSHIDANGQIANBAOFACHULAIDEXIANGGUANWENTIDEBAODAO。YOUYUTUIDEJI、TUIDEMENG,ZAOCHENGGONGNUANJIKAISHISHIQIYUANDUANQUEDENGWENTI。

YUJIZAIGUOJIATUIGUANGTIANRANQISHIYONGDEDABEIJINGXIA,DUIYUNENGGOUBAOZHENGQIYUANDEQUYU,2018NIAN“MEIGAIQI”YIRANHUIWENBUFAZHAN,TONGCHOUGUIHUAHUIGENGJIAKEXUEHELI。ZUOWEIQIYEDUAN,ZHEIYEJILEWOMENYIGEFEICHANGZHONGYAODEJINGSHI:XITONGGONGCHENGXUYAOXITONGKAOLV,BUDANKAOLVYANQIAN,GENGYAOJIANGUZHANGYUAN。BUGUANSHICONGSHEBEISHANGYOULINGPEIJIANGONGYINGSHANGDEGONGHUOJISHIXING,HAISHISHEBEIDESHENGCHANNENGLI、CHUCHANGPINZHI、GONGHUOSUDU,YIJIDUIZHAOBIAOYAOQIUDEXIANGYINGNENGLI,DAOZHONGBIAOHOUSHISHIJIEDUANDELUODITUIGUANG、SHEJI、ANZHUANG、DIAOSHI、SHOUHOUDENGZHUDUOHUANJIE,YINGGAITIQIANZUOHAOPINGGU、GUIHUA、ZHUNBEI,JIJIDANBUMANGMU、SHENZHONGDANBUBAOSHOU。

澳门足彩 2018NIANMEIGAIQINGJIENENGYUANSHICHANGXINGSHIYIRANHUICHIXUZENGZHANG,FUGAIGENGGUANGFANWEI,QIZHONG“MEIGAIDIAN”YUJIHUIJIXUJIASUFAZHAN,NONGCUNHUSHI“MEIGAIDIAN”DELIANGJIANGWENBUSHANGSHENG,LINGWAIJIUSHIQIANMIANSHUODAODE,SHANGYONG“MEIGAIDIAN”SHICHANGYUJIHUIKUAISUZENGZHANG。

问:河北、河南、山东等补贴不多的省市,如何解决财政补贴少和环保压力的矛盾?会不会有新的操作模式和替代产品出现

澳门足彩 ZHANGXUELIN:CAIZHENGBUTIEBUDUODESHENGSHI,ZHIRESHI、XURESHIDIANNUANQIDENGSHEBEICHUTOUZIJIAODIDECHANPINDECAIGOUBIZHONGHUIJIAODA。DANBUTIEBUDUOFENLIANGZHONGQINGKUANG:YISHIYUBEIJING、TIANJINXIANGBI,BUFENSHENGSHIDEBUTIELIDUSHIDUJIANSHAOYIDINGBILI,MEINEIMEDUO,HAICUNZAICAIYONGREBENGDEKENENGXING;ERSHIBUTIEBIAOZHUNJIANGDIFUDUJIAODA,CAIYONGREBENGDEKENENGXINGMEIYOU。

ZHENDUIQIANZHE,CHUXIANYOUDECHAODIWENKONGQIYUANREBENGRESHUIGONGNUANCHANPIN,MEIDEHUITUICHUCHAODIWENREBENGREFENGGONGNUANCHANPIN,CAIYONGMEIDEFEICHANGCHENGSHUQIEJUYOUHENDAJINGZHENGYOUSHIDEQUANZHILIUBIANPINJISHUHEGONGYIBAOZHENGCHANPINXINGNENGCANSHUHEPINZHI,TONGGUOJITUANPINGTAIZAIBIANPINLINGBUJIANFANGMIANDEDAGUIMOCAIGOUCHENGBENYOUSHI,YIJIREFENGCHANPINSUODAILAIDEDUIANZHUANGDEJIANHUA、SHOUHOUCHENGBENDEJIANGDI,GOUJIANZONGHEJINGZHENGYOUSHICANYUTOUBIAO。ZHENDUIHOUZHE,ZHIJIECAIYONGZHENGFUBUTIE、QIYEGONGHUODEJIANDANJIAOYIMOSHIJIBENMEIYOUKENENG,WOMENJIANGKAOLVDUOFANGTUOKUANZIJINQUDAO,TONGGUOFAZHANLVSEJINRONG,CAIYONGZHENGFUHESHEHUIZIBENHEZUODEPPPMOSHITUIDONGREBENGDEYINGYONG。

问:PPP作为一种全新模式今年开始应用在北京“煤改电”市场,您如何看PPP模式在北方采暖市场的应用前景?有哪些优缺点?除北京外,其他省市可操作性如何

ZHANGXUELIN:PPPMOSHISHIZHONGYANGZHENGFUDALITUIGUANG、GULIDEXIANGMUJIAOYIMOSHI,JUYOUHENDUODEYOUDIAN,CONGZIJINJIAODULAIJIANGKEYIDADAHUANJIEZHENGFUDUANQINEIGAIZAOZIJINBUZUDEWENTI。DANXIANGDUIYUJIANDANDETOUBIAOGONGHUO,QIXIANGMUTUIJINDEXITONGXINGGENGQIANG,QIANQIXUYAODALIANGDEDUOFANGDEGOUTONGDUIJIE。JINGUANRUCI,CONGMUQIANZAIBEIFANGBUFENQUYUDESHIJIXIANGMUYINGYONGLAIKAN,PPPMOSHIZAIBEIFANGCAINUANSHICHANGHUIYOUBIJIAODADEFAZHANQIANJING。

问:关于热风机,明年在“煤改电”市场的应用会如何?您如何看这款新产品,市场潜力如何?美的如何定位这款产品?说到产品,明年我们在户式和集中供暖领域会有新品推出么

澳门足彩 ZHANGXUELIN:REFENGJICHANPINZAI2018NIAN“MEIGAIDIAN”SHICHANGHUIYOUYIDINGDEYINGYONG,YOUQISHIZHENGFUBUTIEJINESHIDUJIANSHAODEQUYUHUONONGHUJIANZHUGONGNUANMIANJIPIANXIAODEHUXING。MEIDEZAIREFENGJICHANPINSHANGYOUZHANGQIDEJISHUCHUBEI,MEIDEHAIWAISHICHANGXIAOSHOUDECHANPINZHONGYOUTONGLEIXINGDECHANPIN。

CHULECHANGJIANDEYITUOYIDANYUANSHIREFENGJI,WOMENHAIYOUYITUODUODEDUOLIANSHIREFENGJICHANPIN,BUTONGMODUAN(FANGJIAN)ZHIJIANYOUGENGQIANGDEHUBUXING。CONGSHUSHIXINGJIAODU,REBENGRESHUICHANPINGENGJIAHESHI,DANXITONGZAOJIAHUIBIJIAOGAO;CONGCHANPINXINGJIABI、ANZHUANGJIANBIANXING、WEIHUBIANLIXINGJIAODU,REFENGCHANPINGENGJIAYOUYOUSHI。WOMENHUIGENJUBUTONGQUYUDEZHENGFUZHENGCEHEZHAOBIAOYAOQIU,SHIQINGKUANGERDING。2018NIANMEIDEZAIHUSHIYUJIZHONGCAINUANLINGYUJUNYOUXINPINTUICHU,XINTUICHUDECHANPINJIANGGENGJUYOUJISHUJINGZHENGYOUSHI。


问:美的在北方的渠道如何布局的?现在进展如何?对于他们美的是如何去扶持,在哪些方面给予帮助的

澳门足彩 ZHANGXUELIN:ZAIBEIFANGSHICHANG,WOMENYITUOSHICHANGJINGYANFENGFU、ZHANDOULIHENQIANGDEGONGCHENGYINGXIAOTUANDUI,YOUXUBUJUCAINUANQUDAO。DUANQIZHUZHONGDIANDUIDIANJINGZHUN、YOUXIAO,ZHONGZHANGQIZHUZHONGZHENGTIBUJU,QIANGDIAOZHUANYE、ZHUANZHU、RENTONGDU。MUQIANQUDAOZHILIANGHENGAO,QUDAOSHULIANGZHENGZAIRIQUWANSHAN,YIBUYIBUFUGAIZHIBEIFANGDABUFENQUYU。BUDANYAOFUGAIDAODAXIANGMULINGYU,GENGYAOFUGAIDAOJUEDABUFENQUYUDEZHONGXIAOXINGLIUSHUIXIANGMU,GOUJIANKECHIXUFAZHAN、ZENGZHANGDENENGLI。MEIDEDUIQUDAODEZHICHISHIQUANFANGWEIDE,TIGONGCHUCHANPINYIWAIDEJISHUPEIXUN、FANGANSHEJI、TOUBIAOZHICHI、SHIGONGJISHUZHICHI、SHOUHOUFUWU、DASHUJUFENXIANG、JINRONGDENGQUANFANGWEIDEZHICHIHEBANGZHU。 

问:美的明年在北方采暖市场如何布局,重点会在哪些省市发力?如何发力

澳门足彩 ZHANGXUELIN:MEIDEJIANGYIJINGJINJIWEIZHU,FUSHEBEIFANGQUYU。JIJIGENJINCANYUNONGCUNHUSHIMEIGAIDIANXIANGMU、JINYIBUTUOZHANSHANGYONGMEIGAIDIANXIANGMU。TUIGUANGYUXIAOSHOUBINGJU,TUIXINPIN、GAOJIAGENGGAOZHI,DUANQIYUZHONGZHANGQIJIANGU,JIANSHOUTONGLEICHANPINYONGHUKOUBEIDIYIDEYAOQIU,JIXUJIANCHISHEBEIGAOPINZHI、ANZHUANGGAOZHILIANG、SHOUHOUSUXIANGYINGDEBIAOZHUN,CHIXUGOUJIANZHENDUIBUTONGQUYUBUTONGJIANZHULEIXINGDEREBENGGONGNUANXITONGJIEJUEFANGANJICHAYIHUAJIEJUEFANGAN,JIXUBAOCHIXINGYELINGXIANDEFAZHANSHITOU。 

二、热水市场:持续快速增长

澳门足彩 HECAINUANSHICHANGDEXIANGBI,RESHUISHICHANGYAOANDANHENDUO,JINGUANYIZHIZAICHIXUWENBUZENGZHANG,DANYOUCAINUANSHICHANGDEBAOFASHIZENGZHANGZHUYUZAIQIAN,NANMIANHUIQUESHAOGUANZHUDU。HEBUFENXINGYEQIYEZHUANGSHIDUANWANTOURUDAOMEIGAIDIANSHICHANGBUTONG,MEIDEDEMEIYIGEJIAOYINDOUYIRUJIWANGDIWENZHONG。


ZAIJIAYONGRESHUILINGYU,MEIDEJIEZHUQUANGUO3000DUOGEZHONGYANGKONGDIAOZHUANMAIDIANQUDAOYOUSHI,HAIYOUZAIFANGDICHANPEITAOSHICHANGDEPINPAIYOUSHI,CHIXUWENDINGZENGZHANG。ERZAISHANGYONGRESHUILINGYU,MEIDEYITUOFENXINGYEGONGCHENGSHANGJIFENXIAOQUDAODEYOUYIBIAOXIAN,TONGYANGQUDELEKUAISUWENDINGZENGZHANG。

JUTOULU,2018NIANMEIDEKONGQINENGCHANPINJIANGQUANXIANSHENGJI,JIAYONGRESHUI、SHANGYONGRESHUIJUNHUITUICHUXINGYELINGXIANQIEJUJINGZHENGYOUSHI、SHIXIANGUIMOHUAXIAOSHOUDEQUANXINCHANPIN。KEYIYULIAODESHI,2018NIANMEIDEKONGQINENGRESHUISHICHANGJIANGZAISHANGTAIJIE。


采访实录


问:家用机今年市场总量及销售额情况简单介绍,增势如何?主要分布在哪些省市

ZHANGXUELIN:RESHUISHICHANGYIZHIDOUCHUYUWENBUZENGZHANGDETAISHI。JIAYONGRESHUIZHUYAOYITUOLINGSHOUTIXI,WOMENZAIQUANGUOYOU3000DUOJIAZHONGYANGKONGDIAOZHUANMAIDIAN,LINGWAIHAIYOUJITUANDEQIJIANDIAN、ka、topDENGLINGSHOUQUDAO,LINGSHOUQUDAOWANGLUOBIJIAOWANSHAN。

问:家用市场增长原因有哪些

澳门足彩 ZHANGXUELIN:XIAOFEISHENGJI,YUELAIYEDUODEXIAOFEIZHEXUANZEYONGKONGQINENGRESHUIQI。LINGWAI,GENFANGDICHANSHICHANGXIXIXIANGGUAN,JIYOUJIANZHUGAIKONGQINENGDEBILISHIFEICHANGXIAODE,ZHUYAOSHIXINZHUANGXIUDEFANGZIHUIXUANZEYONGKONGQINENG。2017NIANFANGDICHANSHICHANGXINGSHIHAIBUCUO,LINGSHOUHEFANGDICHANPEITAOXIANGMUJUNSHIXIANLEJIAOHAODEZENGZHANG。

问:您如何看家用机产品的技术方向,2018年我们会有新品推出吗

澳门足彩 ZHANGXUELIN:CHANPINDEJISHUFANGXIANGQISHISHIFEICHANGMINGQUEDE,GENGGAODENENGXIAO、GENGGAODESHUIWEN、DIQIWENXIAGENGHAODESHIYONGXING、DASHUILIANG。BUGUANTONGGUOSHENMEYANGDEJISHUSHOUDUANLAISHIXIAN,ZHEIJIGEFANGXIANGSHIBUHUIBIANDE。

澳门足彩 2018NIANMEIDEKONGQINENGCHANPINJIANGQUANXIANSHENGJI,JIAYONGRESHUI、SHANGYONGRESHUI、HUSHIDIWENREBENG、SHANGYONGDIWENREBENGJUNHUITUICHUXINGYELINGXIANQIEJUJINGZHENGYOUSHI、SHIXIANGUIMOHUAXIAOSHOUDEQUANXINCHANPIN。MINGNIAN3YUEFENZAISHANGHAIJUBANDEZHONGGUOREBENGZHANSHANGJIUHUIYOUXINPINSHANGSHI。ZHEIXIEXINPINHUISHIKUAYUESHIDE,CHANPINDEXINGNENG、CANSHU,HAIYOUHEXINYOUSHIJIXIANGGUANDECHANPINMAIDIAN,ZAIXINGYELIMIANHUICHUYULINGXIANSHUIPING,FEICHANGYOUJINGZHENGLI。

问:说完产品方向,能否再说说美的2018年热水市场的布局和市场策略会是怎样

澳门足彩 ZHANGXUELIN:JIAYONGHESHANGYONGRESHUIDESHICHANGBUJUYOUHENDABUTONG。

澳门足彩 JIAYONGDESHANGMIANGANGCAIYIJINGTIDAOLE,JUJIAODIANKENDINGSHILIANGGEFANGMIAN,JIAZHUANGLINGSHOUSHICHANGHEFANGDICHANPEITAOSHICHANG,YIGELINGSHOU,YIGEGONGCHENG。ERZAILINGSHOUSHICHANG,MEIDESHILIANGSHOUZHUA,YIGESHIZHUAYUANYOUDEZHUANMAIDIANQUDAO,BUDUANKUODAKONGQINENGDEXIAOSHOU,LINGWAIJIUSHIZHUAXIANGZHENSHICHANGDETUOZHAN。

澳门足彩 SHANGYONGRESHUIWOMENFENCHENGLIANGKUAI,YIKUAISHIFENXINGYE/LINGYUDEDAXIANGMUTUOZHAN,LINGYIGEJIUSHIBIANBUGEGEQUYUDEZHONGXIAOXINGLIUSHUIXIANGMU,YIKUAISHIDAXIANGMU,YIKUAISHIZHONGXIAOXINGXIANGMU。DAXIANGMUDEJINGZHENGYOUSHIYAOTONGGUOCHANPINDEJISHULINGXIANXING、RESHUIXITONGDEZHUANYEXINGYINGDEJIAFANGXINLAI;LIUSHUIXIANGMUYAOSHIXIANRESHUIXITONGDEBIAOZHUNHUA、JICHENGHUA,RANGXIAOSHOUBIANDEGENGJIANDANYIXIE,TONGYONGXINGGENGQIANGYIXIE,CAIGENGYOUJINGZHENGLI。

问:美的2017年商用热水市场增长形势如何?主要在哪些领域增长比较快

澳门足彩 ZHANGXUELIN:SHANGYONGRESHUIYESHIWENBUZAIZENGZHANG,LIUSHUIXIANGMUDEZHANBIDAYIXIE。HAIYOUJIUSHIYIJINGDAOLEYIGEYUANLAISHEBEIGENGXINHUANDAIDESHIHOULE。BA、SHINIANQIAN,SHICHANGSHANGJIUYOUYIPIREBENGYINGYONG,XIANZAICHABUDUOYIJINGDAOLEXUYAOGAIZAODESHIHOULE,ZHEIYESHIYIGEBIJIAODADESHICHANGZENGZHANGDIAN。

问:我们家用和商用渠道重合度高不高

ZHANGXUELIN:ZHONGHEDUHENDI。FENLINGYU、FENXINGYEDEDAXINGXIANGMUDETUOZHAN,ZHUYAOYITUODEHAISHILIANGLEIQUDAO,YILEISHIZUORESHUIDEZHUANYEGONGCHENGSHANG;HAIYOUJIUSHIWOMENZHONGYANGKONGDIAOJIYOUDEDAGONGCHENGSHANG,TAMENDEXIANGMUXINXILIANGYEHENDA,YEHUICHENGJIEYIXIEDAXINGDERESHUIXIANGMU。YONGSHUILIANGZAI3DUN、5DUN、10DUN、20DUNBUDENGDEZHONGXIAOXINGDELIUSHUIXIANGMU,SHIYITUOWOMENQUANGUODEZHONGDUOTIXIQUDAOZAIXIAOSHOU。 

三、2018:冲破30亿门槛

2017NIANDEJIAOBUYIRANZOUDAOJINTOU。XIANDONGBIEQU,YELUOZHIQIU。ZAIJINNIANDEGAOGEMENGJINXIA,MINGNIANDESHICHANGTAISHIKEJIANYIBAN。SUIRANSHICHANGCHUYUKUAISUFAZHANJIEDUAN,DANMEIDEQUEYIRANFANGXIANGQINGXI、BUFAWENJIAN。BUZHENGJIZHENG,ZAIXINGYENEILVXIANTUPO20YIDAGUANHOU,MEIDEDE“BUZHENG”,YINRANYIFUGAORENZITAI。

没有了可以超越的对手,美的给自己定了一个小目标:2018年突破30亿


采访实录


除了热水跟采暖领域外,美的有没有在其他领域的市场规划?比如说烘干,还有复合能源市场,等等

ZHANGXUELIN:MEIDEZANSHIBUHUIKAOLV。WOMENDEDINGWEISHIFEICHANGQINGCHUDE。DUIKONGQINENGERYAN,BUNENGSHANGGUIMODECHANPIN,MEIDEJIBENBUHUIQUZUO。MEIGEPINPAIDOUYOUZIJIDEYOUSHI,RENQINGYOUSHI,RANHOUFAHUIYOUSHI。

MEIDECHANPINDEQIANQIKAIFASHIJIANHUIYULIUDEBIJIAOCHONGFEN,QIANQIDEDIAOYAN、FENXI,BAOZHENGCHANPINSHINENGGOUDARUZHULIUSHICHANGDEZHULIUCHANPIN,NENGGOUSHANGGUIMO、YOUJINGZHENGLI。KAIFAJIEDUANYOUGEZHONGGEYANGDEBIAOZHUNHEGUIFAN,YAOQUZUODALIANGDESHIYANQUYANZHENG,XINGNENG、CANSHUYAODABIAO,WENDINGXING、KEKAOXING、NAIYONGXINGDENGDENGDOUYAOQUCESHIBINGDADAOYANGEDEYAOQIU,HAIYAOJINXINGCHANPINSHIXIAO、YONGHUPINGJIA,ZHISHAOYAOYILIANGNIANSHIJIAN。DANZHEIYANGZUOCHULAIDECHANPIN,PINZHIYOUBAOZHENG、MAIDIANYOUYOUSHI,KEYIFANGXINDITOUFANGDAOSHICHANG,ZHANJUZHULIUSHICHANG,DAILAIDAGUIMODEXIAOSHOU。

问:最后说下美的在2018年的市场目标如何

澳门足彩 ZHANGXUELIN:SUIRANCHUYUKUAISUFAZHANJIEDUAN,MEIDEBINGMEIYOUMANGMUKUOZHANG,ERSHIJIEHEZHENGCEHEXINGYEFAZHANQINGKUANG、QUYUSHICHANGJUTIJIHUIDIAN,ANZHAOGONGSIYAOQIUJIANCHIWENJIAN、WUSHIDEJINGYINGYUANZE,SHIXIANXIAOSHOUGUIMOZENGZHANGDETONGSHI,JIANGUJINGYINGZHILIANGDETISHENGHEGAISHAN。CHANPINYANFAYEBUZAIDAGANKUAISHANG,ERSHIZHUNQUEDINGWEICHUJINGPIN,MEIKUANCHANPINSHANGSHIDOUYAOSHIXIANGUIMOHUASHANGLIANG。

2017年美的空气能销售额提前突破20亿,应该是行业首家。2018年我们的目标是家用热水、商用热水继续快速稳步增长,同时抓住北方供暖市场机遇,实现热泵供暖市场的高速增长。整体增长率要达到40%,销售目标突破30亿门槛,再上新台阶。

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